Motel de la Mer
Brand Identity• Graphic Design
A refreshed brand identity for a motel located on Napier’s Marine Parade, undergoing a rebrand to better reflect its iconic location and heritage.
The brief focused on a black-and-white aesthetic that highlighted the views of Cape Kidnappers while drawing inspiration from French and Art Deco influences. This was brought to life through refined typography choices and custom line illustrations, creating a clean and elevated visual identity.
The rebrand extended across printed stationery and signage to ensure a cohesive and consistent guest experience.
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Brand identity design
Logo suite and visual identity system
Custom illustration
Print design (stationery)
Signage design
