Hermana
Brand Identity• Website• Uniform
Hermana is a Mexican taco truck that required a refreshed brand identity and website. The goal was to create a hand-drawn, handmade aesthetic with a relaxed, beachy feel that would appeal to a younger, design-conscious audience while still feeling authentic and approachable.
The visual identity was built around custom illustration and a tactile, expressive design style to reflect the personality of the brand and enhance its presence both on-site and online.
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Brand identity design
Custom illustrations
Squarespace website design & development
Uniform design
