dea
Graphic Design• Website• content & Marketing design
dea is a New Zealand ethical clothing brand focused on low-tox, plant dyed, organic cotton underwear and clothing. I worked with dea as an ongoing designer for four years during their start-up, supporting the evolution and consistency of the brand across all digital and physical touch points.
My role involved developing and maintaining a cohesive visual identity across seasonal campaigns, product launches, and day-to-day marketing. I have worked closely with the founder to translate brand direction into consistent, high-quality design assets that support both storytelling and ecommerce performance.
The work spans across branding, digital marketing, and ecommerce, ensuring a unified brand presence across all customer interactions.
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• Ongoing graphic design and brand support
• Social media content creation
• Email marketing design (Klaviyo)
• Website updates and Shopify design support
• Digital advertising creative (Meta ads)
• Seasonal campaign design
• Product launch assets
• Print and promotional design
